Tag Archives: marketing construction services

Pathways to Growth For Your Construction Company

Starting a construction business is a relatively easy process with low capital requirements. But as every contracting business owner knows, after a short startup honeymoon, it can be extremely hard to maintain momentum and profitable growth. This is why it is so important to have a clearly defined business development and marketing program to support […]

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Understanding and Defining Your Value Proposition

Can you clearly define to a prospective buyer of your products and services, what problem they have that you can provide better solutions, more efficiently and more resourcefully than your competitors? What promise of value can you deliver to a customer and what value will they experience? I realize these questions sound basic and elementary, […]

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It’s Not That Hard To Work Smart

Here’s the story.  In my very early thirties, I was blessed to be hired by a large, regional commercial GC to create and manage their Business Development and Marketing program, basically, from scratch. A couple of weeks into the gig, I attended one of their quarterly, day long, offsite divisional financial/operational meetings attended by more […]

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