Tag Archives: construction marketing

Pathways to Growth For Your Construction Company

Starting a construction business is a relatively easy process with low capital requirements. But as every contracting business owner knows, after a short startup honeymoon, it can be extremely hard to maintain momentum and profitable growth. This is why it is so important to have a clearly defined business development and marketing program to support […]

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Understanding and Defining Your Value Proposition

Can you clearly define to a prospective buyer of your products and services, what problem they have that you can provide better solutions, more efficiently and more resourcefully than your competitors? What promise of value can you deliver to a customer and what value will they experience? I realize these questions sound basic and elementary, […]

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