Starting a construction business is a relatively easy process with low capital requirements. But as every contracting business owner knows, after a short startup honeymoon, it can be extremely hard to maintain momentum and profitable growth.
This is why it is so important to have a clearly defined business development and marketing program to support your operation. It doesn’t have to be a department or a marketing staff but it does require a commitment from the owner / managers and a very clear picture of the company’s core values, a Value Proposition, a definition of what success looks like to you and a plan to get there.
Only then can you evaluate and determine the paths you will follow to meet your business growth goals. The following list outlines opportunities that must be evaluated as a marketing plan is developed. This, in conjunction with your Value Proposition, will define a clear path for growth and profit opportunities.
Pathways to Growth include:
- Sell more of your existing products and services to your existing customers
- Existing offerings to new customers
- New offerings to existing customers
- New or improved delivery channels
- New geographic markets
- Acquisition of products, services or entire businesses
- Develop new offerings for new markets
At The FlatRock Group we help companies grow their businesses and increase their profits by clearly defining their Pathways for Growth and an effective Business Model to support it. Call us today and start growing your business.
Kent Leighton firstname.lastname@example.org 830-201-0678
©The FlatRock Group 2014